A/B testing that grows with your startup

Start with your homepage, main landing page, or pricing page. Wherever you get the most traffic. Don't overthink it. The goal of your first test is to learn what your visitors respond to. Test the headline, the CTA, or the hero section. One change is enough to start learning.

Use Optibase's visual editor to make the changes you want to test. A different headline, a new CTA button, a redesigned hero — build your variant and publish when ready. No separate tools, no code to write, no new workflows to learn.

Set a conversion goal — like a button click, form submission, or page visit — and start the test. Optibase splits traffic between your original and variant automatically. Results start flowing immediately so you can see which version performs better from day one.

When Optibase shows a clear winner, publish it and start your next experiment. Testing is a habit, not a one-time event. The startups that grow fastest are the ones that build a rhythm of continuous experimentation — each test compounds on the last, improving conversions over time.