Rokoko builds industry-leading motion capture tools used by creators, animators, and studios worldwide. As Head of Marketing, Jackie Ngo is responsible for driving revenue and ensuring that the company’s Webflow site converts high-intent visitors into customers.
But before Optibase, Rokoko had no reliable A/B testing workflow. As the team grew, they couldn’t confidently determine whether their existing CTAs and on-site messaging were actually the best-performing options.
But before Optibase, they didn’t have a reliable A/B testing workflow in place.
“We basically didn’t have an A/B testing tool, and as one that just started a few months ago, we didn’t know whether the current design and copy on the website was actually the best.”
Without structured testing, it was difficult to know which actions led to higher-quality leads, better intent, and stronger conversion paths — especially for a product with multiple pricing and purchasing options like Rokoko’s.
Rokoko chose Optibase primarily for its pricing and ease of use, making it possible to launch experiments without slowing down development or adding complexity.
Onboarding was smooth and the UI and documentation made it easy to get started quickly. “The UI and resources were really helpful.”
Their first major test focused on CTAs across their website’s main button — specifically testing “Get Started” vs. “Book a Demo.”
Because Rokoko’s store includes creator-focused pricing options, the team wanted to understand which CTA drove more meaningful actions, not just traffic.
The CTA experiment delivered immediate and measurable results:
These findings helped Rokoko uncover which leads were most likely to convert, allowing the team to optimize not just for volume — but for quality.
“It allowed us to analyse the leads even deeper and was a reminder to look at lead quality instead of volume.”
Optibase gave Rokoko a fast, easy, and high-impact way to test ideas directly in Webflow and get clear answers backed by data.
For a complex product with different customer segments, Optibase helps the team quickly validate which CTAs resonate with creators, which pages drive real purchasing intent, and where the strongest revenue opportunities are.
“Easy to set up and use. Get meaningful results fast to reach your website goal(s).”
With Optibase powering experimentation, Rokoko can now iterate faster, optimize with confidence, and improve revenue-driving decisions across its Webflow site.
