MDalgorithms MDalgorithms is a global AI-driven skincare company serving millions of users. As CEO Oded Harth focused on increasing revenue and improving conversion performance, the team needed a faster, more flexible way to test ideas on their Webflow site.
While Webflow offers built-in testing features, the team found it difficult to run frequent, iterative A/B tests in a way that fit their workflow and velocity. Setting up multiple variations, measuring impact, and testing different on-page elements required more effort than the team could invest.
They needed a testing setup that was simple, fast, and made it easy to experiment across many parts of the site — without slowing down growth.
MDalgorithms chose Optibase for its seamless Webflow integration, easy onboarding, and the ability to test any page element without engineering resources.
Once implemented, the marketing team began running multiple A/B tests across key pages. Optibase enabled them to rapidly test hypotheses, quickly implement variations, and learn what drove higher engagement and conversions.
MDalgorithms saw meaningful results quickly:
“We conducted many A/B tests that were easy to set up and compounded to a double-digit increase in conversion rate that was very meaningful to our company.”
For Oded, the biggest win was lowering customer acquisition costs — allowing the team to scale paid marketing with stronger ROI.
“Reducing CAC enabled us to scale our marketing spend.”
Optibase gave MDalgorithms exactly what Webflow was missing: a native, no-code A/B testing platform the marketing team could operate independently. This allowed them to test faster, optimize continuously, and remove guesswork from critical website decisions.
“It’s a great platform that is very easy to integrate and allows you to quickly test any type of element in your website.”
With Optibase powering their experimentation workflow, MDalgorithms can now drive stronger performance, make data-driven decisions, and scale with confidence.
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