How Digidop Helped Ramify Boost Conversion Rate with Optibase’s A/B Testing for Webflow

The Challenge

Following a full website redesign, Ramify — a French fintech startup — faced a familiar challenge: turning a newly launched site into a high-performing conversion engine.

Even well-designed websites are built on assumptions. The team at Digidop, Ramify’s Webflow agency, recognized that optimizing the site meant moving from intuition to iteration. They needed a scalable strategy to analyze user behavior, validate hypotheses, and improve conversion rates based on real data — not gut feeling.

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The Solution: A CRO System Built Around Optibase

To avoid flying blind, Digidop designed a 4-phase conversion rate optimization process and brought Optibase in as the testing engine behind it:

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Phase 1: Analyze Real User Behavior

They integrated both Microsoft Clarity (for qualitative behavior) and GA4 (for quantitative insights). This uncovered critical friction points like:

• Misleading CTAs
• Scroll drop-offs on key pages
• Unexpected user behavior on navigation elements

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Phase 2: Hypothesize & Prioritize

Using these insights, they developed and prioritized hypotheses based on potential business impact and implementation complexity. Examples:

• Could more benefit-driven CTA wording increase engagement?
• Would background video capture more attention than static imagery?
• Was a CTA button being mistaken for a “back” action?
  

Each hypothesis had clear KPIs attached — from click-through rate to scroll depth and final conversion.

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Phase 3: Test Execution With Optibase

Optibase’s Webflow-native integration allowed Digidop to:

• Launch test variants instantly without developer delays
• Track uplift, p-value, and confidence intervals in real time
• Scale testing at a budget-friendly rate that made weekly iteration viable

“Optibase let us run tests directly in Webflow without breaking anything or needing developer hours,” explains the Digidop team. “It was flexible, fast, and gave us the statistical confidence we needed to ship improvements.”

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The Results: Clear Wins That Compound Over Time

Digidop ran multiple high-impact tests using Optibase. Here are three standout results:

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1. Navbar CTA: “Explore” vs “Contact”

1. Explore: 1.21% click rate
2. Contact: 0.71%‍
3. “Explore” became the new default sitewide.

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2. Hero Section: Static Image vs Background Video

1. Static Image: 9.37% conversion
2. Video: 15.01% conversion
3. Background video now used across high-intent pages.

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3. CTA Clarity: “Investor” vs a Dedicated “Back” Button

1. Back: 26.94% click rate
2. Investor: 4.52%
3. Navigation clarified, reducing funnel friction.

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Each test directly improved the site’s ability to convert visitors into signups — and informed the next optimization cycle.

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Lessons Learned

This collaborative testing process led to several key insights:

• Your first launch isn’t your final version: Even post-redesign, there’s hidden friction in every UX. Testing surfaces it.
• Users don’t always behave how you expect: Tools like Optibase make it easy to challenge assumptions and validate with data.
• Small changes compound: Over time, incremental wins — better CTAs, clearer messaging, improved UX — drive major ROI.

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Why Optibase?

Optibase gave Digidop the ability to test ideas quickly and confidently without relying on developers. With its native Webflow integration and built-in analytics, they could run weekly experiments, analyze results in real time, and continuously improve performance.

As outlined in Digidop’s case study, this structured A/B testing strategy — powered by Optibase — helped Ramify fully unlock the value of its redesign and turn its Webflow site into a scalable growth engine.