PheedLoop is an end-to-end event management and automation platform used by conferences, associations, universities, and corporate teams around the world. As Marketing Coordinator Helen Lu focused on increasing engagement and generating higher-quality leads, she ran into a major limitation: testing variations based on geographical location.
PheedLoop wanted to run location-based A/B tests for Google Ads campaigns, but with Webflow’s limitations at the time, the team couldn’t accurately test or personalize pages for different regions.
“Our biggest challenge was running A/B tests based on geographical location… Webflow didn’t support location-based testing, which made it difficult to personalize and compare results effectively.”
This made it harder to optimize landing pages, compare audiences, and confidently increase ad spend.
Helen chose Optibase for its Webflow integration, giving the team a more flexible and streamlined way to test landing page variations without engineering complexity.
Onboarding was straightforward, and PheedLoop quickly began experimenting with two landing page variants tied to their Google Ads traffic.
Their goal was simple: test which layout drove higher conversion rates, then scale the winning variant across campaigns.
The impact was immediate and clear:
“Our landing page conversion rate increased from 3.9% to 5.4% after running the A/B test with Optibase, which helped us get more value from our Google Ads spend and attract higher-quality leads.”
The biggest outcome was confidence, knowing exactly which layout resonated with their audience.
“Finding that Variant A consistently converted better gave us the confidence to apply similar design and messaging strategies across campaigns.”
Optibase is the only Webflow-native testing tool that enables Conversion Factory to track and optimize server-side conversions.
For an agency focused on measurable outcomes, this unlocks a new level of decision-making accuracy and client performance.
“Optibase is the only native Webflow plugin that can incorporate server-side conversions.”
With Optibase, Conversion Factory can test confidently, scale experiments, and drive results that translate directly into revenue.
