Conversion Factory is a performance-focused agency led by CEO Corey Haines, helping clients grow through high-impact marketing and CRO. As the team built more Webflow sites for clients, one problem stood out: they couldn’t reliably optimize for server-side conversions, such as trial starts or real customer activations.
“We couldn’t optimize for server-side conversions like a trial conversion. It’s important for us to optimize for what actually results in more customers, not just more signups.”
Before Optibase, testing was limited to surface-level on-site actions. Without the ability to tie experiments to deeper customer metrics, the team lacked confidence that improvements were driving actual revenue, not just vanity signals.
Conversion Factory chose Optibase for its native Webflow integration and ability to incorporate server-side conversion tracking, a critical capability for accurately measuring what matters.
Onboarding was straightforward, and the team quickly launched tests for real clients.
Their first major experiment was an A/B test on a client’s homepage, designed to measure not just signups but true customer conversion.
The impact was immediate and meaningful:
“We were able to increase conversions for a client by 20% in the first month of an A/B test.”
This shift toward real performance metrics has transformed how the team approaches CRO.
“We can actually tie it back to real customer conversions instead of just signups.”
Optibase is the only Webflow-native testing tool that enables Conversion Factory to track and optimize server-side conversions.
For an agency focused on measurable outcomes, this unlocks a new level of decision-making accuracy and client performance.
“Optibase is the only native Webflow plugin that can incorporate server-side conversions.”
With Optibase, Conversion Factory can test confidently, scale experiments, and drive results that translate directly into revenue.
