Bounti.ai provides AI-powered reimbursement solutions that help healthcare providers recover more revenue with less manual effort. As VP of Ops & Strategy, Brian Mitchell needed a systematic, reliable way to test changes on their Webflow site, especially elements that influence engagement and conversion.
Before Optibase, testing happened irregularly and without a repeatable process.
“Didn’t have a systematic way to execute testing easily.”
Without a clear workflow for experimentation, the team couldn’t easily determine which hero variations, CTA wording, or on-page improvements were actually driving better results.
Bounti chose Optibase for its seamless Webflow integration and the ability to run tests quickly without engineering involvement.
Onboarding was effortless, enabling the team to begin testing immediately.
Their first major test focused on the website hero section and button wording. Because hero messaging plays such a large role in Bount.ai’s conversion funnel, the team wanted to validate which phrasing drove the strongest engagement.
Early experiments delivered immediate improvements:
“Conversion has gone up from low single digits to high single digits. We have improved testing ability and velocity of tests.”
The biggest win was clarity: knowing which wording truly influenced user behavior.
“Conversion improvements. At the end of the day that’s one of the most important metrics to impact.”
Optibase provided Bounti.ai with a simple, repeatable testing workflow that fits directly into their Webflow setup. The team can now test messaging, CTAs, and layout choices quickly instead of relying on intuition or slow iteration.
“Stop waiting… start testing now.” said Brian.
Optibase now powers a consistent, data-driven approach to improving engagement and conversion across Bount.ai’s site.
