Style Arcade is an AI-powered merchandising and retail analytics platform used by fashion brands to make smarter product and inventory decisions. As Head of Digital Marketing, Madeline Caris Oole needed a way to test high-impact website changes without relying heavily on developers.
Before Optibase, running A/B tests was slow and difficult. The team couldn’t experiment quickly or validate assumptions about their homepage layout, CTAs, or demo funnel.
“Being able to implement A/B testing without in-depth web developer hours to support it.”
Without an easy testing workflow, decisions around hero CTAs and conversion paths were often guided by instinct rather than data — making it harder to know which changes truly drove demo bookings.
Style Arcade chose Optibase for its simplicity and seamless Webflow integration, enabling the team to run structured A/B tests without pulling engineering resources.
Onboarding was smooth, giving Madeline the ability to launch tests immediately.
“Fairly easy to be honest, the platform is very intuitive.”
The team’s first major test focused on whether adding CTA buttons higher on the homepage hero would improve engagement and increase demo bookings.
The experiment delivered meaningful improvements:
“We saw engagement with the homepage increase to 15% from 37% when CTA buttons were placed in hero section.”
The biggest win was confidence, being able to prove hypotheses with data instead of opinion.
“There’s less time trying to get sign-off when you can show proven data points to support your hypothesis.”
Optibase empowers Style Arcade to iterate faster, test more ideas, and remove friction from decision-making. With a simple workflow, the team can validate homepage changes, optimize the demo funnel, and create consistent, measurable improvements.
“It’s the easiest way for marketers to make a difference to your conversions… being able to quickly test any small variation has such a big impact.”
With Optibase, Style Arcade’s marketing team can move from intuition to evidence, improving demo conversions and reducing reliance on developers.
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